Journal

Rains Hilo Weekend Bag, waterproof overnight bag at Wally, Takapuna
Rains Bags NZ: The Hilo Weekend Bag, Totes and Backpacks
Rains makes some of the most recognisable bags around right now: clean, matte and quietly waterproof, built for a climate that looks a lot like Auckland's. Wally is an authorised... Read more...
Niche Fragrance in NZ: Independent Perfume, and Where to Find It
Most of the fragrance you walk past in a department store comes from a handful of very large companies, the same names you see on billboards and at airport duty free. Niche fragrance is the other end of the scale: small, independent houses making scent as a craft, usually with a strong point of view and a story behind every bottle. It is the most interesting corner of the fragrance world, and a growing number of New Zealanders are getting into it. What makes a fragrance "niche"? There is no... Read more...
The Virtue: New Zealand’s Storytelling Fragrance House, Hand-Poured in Taranaki
New Zealand does not have many fine fragrance houses of its own, which is part of what makes The Virtue special. Founded by photographer Brooke Lean and hand-poured in Taranaki, it turns moods and memories into parfum and incense, each scent with its own story and image. Here is the range we carry at Wally, and what each one is about. The Virtue story The Virtue is the work of Brooke Lean, a photographer who turned a career spent capturing emotion into a fragrance house. Every scent is designed and... Read more...
Stora Skuggan: Sweden’s Storytelling Perfume House, Scent by Scent
Some perfume you wear to smell nice. Stora Skuggan is the kind you wear because you cannot stop thinking about it. The Stockholm house has built a cult following by turning forgotten myths, extinct plants and unexplained phenomena into eau de parfum, and a growing number of New Zealanders are seeking it out. Wally is the exclusive New Zealand stockist of Stora Skuggan, so here is the full collection, and the story behind each one. The Stora Skuggan story Stora Skuggan (Swedish for "big shadow") is the work of five... Read more...
Soleil Soleil at Wally, Takapuna
Soleil Soleil NZ: Sun Essentials and Where to Buy
Soleil Soleil makes what it calls "consciously designed sun essentials", and every print starts life as a hand-painted artwork. Wally is an authorised Soleil Soleil stockist, one of the few... Read more...
Ricochet at Wally, Takapuna
Ricochet NZ: Three Decades of Auckland Design
Some labels chase the moment. Ricochet has been quietly shaping New Zealand fashion since 1993, which makes it one of the longest-running designer labels in the country. Wally is an... Read more...
Maison Essentiele at Wally, Takapuna
Maison Essentiele NZ: Silk Pieces and Where to Buy
Maison Essentiele makes the kind of silk pieces that blur the line between sleepwear and the best thing in the room, and finding it in New Zealand is not easy.... Read more...
Gracious at Wally, Takapuna
Gracious NZ: Elevated Workwear from a Kiwi Label
Gracious is a New Zealand label doing something quietly radical: making workwear you would actually choose to wear. Wally is an authorised Gracious stockist. Here is why this small Kiwi... Read more...
Checks Downtown at Wally, Takapuna
Checks Downtown NZ: The Auckland Label and Where to Buy It
Checks Downtown is one of the most exciting things to happen to New Zealand menswear in years, and you do not have to take our word for it: international press... Read more...
Summi Summi at Wally, Takapuna
Summi Summi NZ: Where to Buy the Cult Australian Label
Summi Summi has gone from a small Australian basics label to one of the most distinctive names in Australian fashion, and it is still genuinely hard to buy in New... Read more...
Lioness Clothing NZ: The Sydney Label and Where to Buy It
Lioness Clothing NZ: The Sydney Label and Where to Buy It
Lioness brings trend-led Australian fashion to NZ. Shop the iconic Bambi jeans, dresses and tops at Wally, Takapuna. Free delivery over $80. Read more...
thisisneverthat x Peanuts: The Charlie Brown Capsule Has Landed in NZ
thisisneverthat x Peanuts: The Charlie Brown Capsule Has Landed in NZ
thisisneverthat x Peanuts is in store and online at Wally. Snoopy, Charlie Brown and the gang across raglans, caps, a denim shirt and the faded crewneck. Free NZ delivery over... Read more...
Service Works SS26: The New Drop at Wally
Service Works SS26: The New Drop at Wally
Service Works SS26 has landed at Wally. Chef pants, waiter shirts, seersucker server jackets, the Radish Hoodie and the In Bloom Crewneck. Shop the new drop in store at Takapuna... Read more...
Luv Lou The Dionne Sunglasses in Crystal Tort
Luv Lou Sunglasses NZ: Sydney-Designed Eyewear, Stocked at Wally
Luv Lou sunglasses are Sydney-designed eyewear from sisters Hayley and Jayde Hall. Shop The Banks, Boston, Taylor, Morgan and more at Wally with free NZ delivery over $80. Read more...
Nude Lucy Organic Baby Tee in sage, from the Australian brand's current collection at Wally New Zealand
The Nude Lucy Edit at Wally: Why It's One of Our Most Loved Brands
Nude Lucy is one of the most popular brands at Wally. Here's the full guide to Sydney's premium everyday label, the pieces we stock, and why it works so well... Read more...
Mossman Brooklyn Top in chocolate, the viral ribbed longline jersey top at Wally New Zealand
The Mossman Brooklyn Top: Why TikTok's Favourite Layering Piece Is Worth the Hype
The Mossman Brooklyn Top is one of the most searched, most styled, most restocked tops in Australasian fashion right now. Here's why it works, every colourway we carry, and how... Read more...
thisisneverthat Loose Gauge Knit Crew in black from the SS26 collection at Wally New Zealand
thisisneverthat at Wally: Inside the SS26 Collection
thisisneverthat has landed at Wally. Inside Seoul's most considered streetwear label, the SS26 collection, and the 20 new pieces now in store. Read more...
The Barrel Jean Edit: Every Style We Carry for Women
The Barrel Jean Edit: Every Style We Carry for Women
Barrel jeans are the most wanted silhouette in women's denim right now. Here's every barrel style we carry from Rollas, Abrand, Nobody Denim, and Neuw. Read more...
Mens Barrel Jeans: Abrand's A6 Big Cocoon in Three Washes
Mens Barrel Jeans: Abrand's A6 Big Cocoon in Three Washes
Looking for mens barrel jeans in NZ? Abrand's A6 Big Cocoon delivers the cocoon silhouette in three washes. In store and online at Wally, Takapuna. Read more...
Butter Goods x Daniel Johnston: Outsider Art Meets the Everyday
Butter Goods x Daniel Johnston: Outsider Art Meets the Everyday
The Butter Goods x Daniel Johnston collaboration brings the late artist's hand-drawn characters to tees, hoodies, knitwear, denim, and collectible homeware. Now in store and online at Wally. Read more...
Chako Lab: Design-Forward Drinkware That Keeps Up With You
Chako Lab: Design-Forward Drinkware That Keeps Up With You
Chako Lab drinkware at Wally NZ. Stainless steel and Tritan LinLin Kettles, the new Twist Tumbler, BaoBao Cup and Dual-Layer Tumbler. Free NZ shipping over $80. Read more...
Stolen Girlfriends Club: NZ Jewellery with an Edge
Stolen Girlfriends Club: NZ Jewellery with an Edge
Stolen Girlfriends Club brings dark romance to NZ jewellery. Shop the Love Claw rings, chains and bracelets at Wally, Takapuna. Read more...
Afends NZ: Hemp-Led Womenswear and Where to Buy It
Afends NZ: Hemp-Led Womenswear and Where to Buy It
Afends brings hemp streetwear from Byron Bay to NZ. Discover why hemp is the future of fashion and shop the full Afends range at Wally, Takapuna. Read more...
Barney Cools NZ: Sizing, Fit and Where to Buy
Barney Cools NZ: Sizing, Fit and Where to Buy
Barney Cools brings relaxed, surf-inspired menswear from Australia to NZ. Shop shirts, shorts and more at Wally, Takapuna. Read more...
Butter Goods NZ: The Skate Brand You Need to Know
Butter Goods NZ: The Skate Brand You Need to Know
Butter Goods brings Australian skate culture to your wardrobe. Explore the full Butter Goods range at Wally NZ. Shorts, tees, jackets and more. Read more...
Deus Ex Machina NZ: Where Surf, Moto and Street Meet
Deus Ex Machina NZ: Where Surf, Moto and Street Meet
Deus Ex Machina blends motorcycling, surfing and skateboarding into one iconic brand. Shop the full Deus collection in NZ at Wally, Takapuna. Read more...
Kowtow NZ: Sustainable Fashion Done Right
Kowtow NZ: Sustainable Fashion Done Right
Kowtow is NZ's own sustainable fashion brand. 100% organic cotton, ethically made. Shop the full Kowtow collection at Wally, Takapuna. Read more...
Luna Lane NZ: Sizing, Fit and Where to Buy
Luna Lane NZ: Sizing, Fit and Where to Buy
Shop Luna Lane at Wally NZ. Discover the full range of Luna Lane clothing, tees and more. Available in-store at Takapuna and online. Read more...
The Best Men's Pants for Every Occasion: An NZ Guide
The Best Men's Pants for Every Occasion: An NZ Guide
From Gramicci climbing pants to Service Works chef pants and Checks Downtown hakama trousers. Find the perfect men's pants at Wally NZ. Read more...
How to Build a Capsule Wardrobe: NZ Edition
How to Build a Capsule Wardrobe: NZ Edition
The capsule wardrobe concept has been around for decades, but it has never felt more relevant. In a world of fast fashion and overflowing wardrobes, the idea of owning fewer,... Read more...
Best Gift Ideas for Her: NZ Fashion & Beauty Gift Guide
Best Gift Ideas for Her: NZ Fashion & Beauty Gift Guide
Finding the perfect gift can feel overwhelming, especially when you want something that feels personal, thoughtful, and a little bit special. Whether you are shopping for a birthday, anniversary, Christmas,... Read more...
Service Works Chef Pants: The Complete Guide
Service Works Chef Pants: The Complete Guide
Service Works chef pants have quietly become one of the most popular pants in streetwear. Originally inspired by the functional workwear of professional kitchens, they have crossed over into mainstream... Read more...
Gramicci Pants Guide: Sizing, Styling and Where to Buy in NZ
Gramicci Pants Guide: Sizing, Styling and Where to Buy in NZ
Gramicci pants have become one of the most popular wardrobe staples in the streetwear and outdoor world. Originally designed for rock climbing in the 1980s, they have evolved into an... Read more...
Arms of Eve NZ: Where to Buy Arms of Eve Jewellery in New Zealand
Arms of Eve NZ: Where to Buy Arms of Eve Jewellery in New Zealand
Arms of Eve has become one of the most sought after jewellery brands in the Southern Hemisphere, and if you have been searching for Arms of Eve in New Zealand,... Read more...
The Wally Story: How a Gap in NZ Fashion Became a Takapuna Flagship
The Wally Story: How a Gap in NZ Fashion Became a Takapuna Flagship
When we opened the doors at 53 Hurstmere Road in October 2025, we had no idea what to expect. Within hours, there were lines outside the fitting rooms. That first... Read more...
The Best Streetwear Brands You Can Buy in New Zealand in 2026
The Best Streetwear Brands You Can Buy in New Zealand in 2026
New Zealand's streetwear scene has come a long way. What used to mean a handful of imported skate brands now includes labels from Seoul, Tokyo, Melbourne, Stockholm, and Sydney, all... Read more...
Best Sustainable Fashion Brands in New Zealand for 2026
Best Sustainable Fashion Brands in New Zealand for 2026
Sustainable fashion in New Zealand has moved well beyond hemp tote bags and shapeless linen. Today's eco conscious brands are producing clothes that look just as good (often better) than... Read more...
Motorino: Everything You Need to Know About the Brand
Motorino: Everything You Need to Know About the Brand
With thousands of people searching for Motorino each month, this brand has clearly captured something special. Known primarily for their iconic hats and headwear, Motorino has built a dedicated following... Read more...
Malbon Golf NZ: Where to Buy Malbon Golf in New Zealand
Malbon Golf NZ: Where to Buy Malbon Golf in New Zealand
Malbon Golf has taken the golfing world by storm, blending premium golf apparel with streetwear sensibility. If you have been searching for Malbon Golf in New Zealand, Wally is your... Read more...
Best Clothing Stores in Takapuna: Your North Shore Auckland Shopping Guide
Best Clothing Stores in Takapuna: Your North Shore Auckland Shopping Guide
Takapuna has quietly become one of Auckland's most exciting shopping destinations. Nestled on the North Shore with views across to Rangitoto, this beachside suburb offers a curated mix of fashion... Read more...