Neuw

Scandinavian precision meets Australian ease in denim that's built by obsessives who actually know what they're doing.
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Neuw was founded in Melbourne in 2009 by three friends from Stockholm and Melbourne who had spent years working behind some of the world's biggest denim brands, including Lee and Wrangler. Named after Neuwlandstraat in Brussels, where co-founder Par Lundqvist first started altering vintage denim, the label brings Scandinavian precision to Australian casual. Neuw remains one of the few owner-operated denim brands in the world, with every piece built on quality construction, considered washes, and fits that actually work. At Wally, we stock select Neuw denim styles for those who take their jeans seriously. Shop Neuw denim NZ in store at our Takapuna boutique or online with free delivery over $80.

The Neuw range at Wally

Barrel fits lead our Neuw sales. The Amber Barrel Resonate and the Nancy Resonate Barrel sit equal at the top of the sellers list, and the Amber also comes in the Nemesis wash. For men we carry the Lou Slim Straight and Ray Straight in Crudo, the Lou Straight in Nihilist, and the Cave Tee.

Neuw fits we carry

Womens styles go beyond the barrel shape. The Yoko Baggy and Daria Baggy do what their names say, and the Milla Wide is a full wide leg. The Mimi Super Barrel pushes the barrel line further still. Mens jeans stay in straight and slim straight cuts.

Neuw FAQ

Is Wally an authorised Neuw stockist in New Zealand?
Yes. Our Neuw stock comes through the brand's official distribution, ordered each season.

Can I try Neuw jeans on before I buy?
Yes, the range is in our store on Hurstmere Road, Takapuna. Open seven days.

Do you have the Neuw Amber Barrel jeans in NZ?
Yes. The Amber Barrel is one of our two top-selling Neuw styles and we hold it in the Resonate and Nemesis washes.

What is Neuw known for?
Neuw was founded in 2009 by three friends who all had backgrounds in denim design, production and marketing, and the fashion trade magazine HABIT has named it the best denim brand in Scandinavia.

What makes Neuw different?
The label positions itself outside both the heritage and fast-fashion strands of denim, bringing high-quality jeans from the history books to modern 21st-century creatives.

Do you ship Neuw within NZ?
Yes, free over $80, and we ship to 30+ countries too.