Neuw
Scandinavian precision meets Australian ease in denim that's built by obsessives who actually know what they're doing.
Neuw was founded in Melbourne in 2009 by three friends from Stockholm and Melbourne who had spent years working behind some of the world's biggest denim brands, including Lee and Wrangler. Named after Neuwlandstraat in Brussels, where co-founder Par Lundqvist first started altering vintage denim, the label brings Scandinavian precision to Australian casual. Neuw remains one of the few owner-operated denim brands in the world, with every piece built on quality construction, considered washes, and fits that actually work. At Wally, we stock select Neuw denim styles for those who take their jeans seriously. Shop Neuw denim NZ in store at our Takapuna boutique or online with free delivery over $80.