THE UPSIDE believes in making a healthy lifestyle feel effortless and beautiful.

While free time is fleeting, the label fills the gap for an active lifestyle with fashion-forward activewear that never compromises on function.

Founder Jodhi Meares split her time between New York, Hawaii, and Sydney, discovering the emerging athleisure movement—and realising it was missing something: cool. She dreamed of color, bold prints, and elegant design that moved seamlessly with life and yoga practice.

THE UPSIDE launched in 2014 to fill that void, creating desirable yet practical activewear for modern women. With luxurious, thoughtful prints, sleek silhouettes, and premium fabrics, its ranges include refined leggings, stylish sports bras, tailored jackets, and statement crop tops.

Grounded in fashion, rooted in wellness, and built for everyday joy, THE UPSIDE has grown from local hotspots like Bondi and Mosman to international stockists, featuring in premium retailers from Selfridges and Net-a-Porter to Harrods and Lane Crawford.