Established and residing at the bottom of the world, on the back streets, stuck between the city and the beach.

An independent contemporary fashion brand from Aotearoa New Zealand, Beach Brains creates quality clothing inspired by classic shapes and timeless details. Designed to be worn season after season, their garments are built to last — lifetime pieces that become part of your everyday wardrobe.

Their collections are rooted in flexibility and adaptability, moving effortlessly from the salt air of the coast to the fast pace of the city. From casual streetwear to elevated essentials, they’ve got you covered.

They are the comfortable, confident ones. The producers of culture. The directors, the artists, the photographers. The hidden makers. They do not have to pretend. Every piece is an extension of their art and a reflection of authentic New Zealand style.

Fame is not their fortune. Authenticity is their wealth. Visit the back streets. Visit Beach Brains.