Ashley & Co

Jackie Ashley's garage experiment became New Zealand's most beloved fragrance brand, blending Hong Kong childhood memories with wanderlust-inspired scents.
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Ashley & Co is a New Zealand fragrance and body care company founded in Auckland in 2005 by Jackie Ashley. What began as a creative experiment in a garage, mixing scents inspired by Jackie's childhood in Hong Kong and years of travel, has grown into one of Aotearoa's most loved home and body brands. With eight signature scents across more than 50 products, the range includes hand wash, body lotion, candles, reed diffusers and more. Everything is cruelty-free and made right here in New Zealand. At Wally, we stock a generous selection of Ashley & Co home fragrance and body care. Shop Ashley & Co in New Zealand at our Takapuna store or online at wally.co.nz with free delivery on orders over $80.

The Ashley & Co range at Wally

Our Ashley & Co shelf runs from body care through to home fragrance. Tint Me lip balm and the Soothe Tube are the two most bought products, with the Waxed Perfume Candle not far behind. Washup and Home Perfume round out the regular sellers. Nearly nine in every ten Ashley & Co sales at Wally happen in the Takapuna store, where the whole range is out on the shelf.

What the Ashley & Co range covers

Bath and body is the biggest slice, with the Soothe Tube, Washup, Washup All-Over and Sootherup, plus the Topup Washup. The kitchen gets Benchpress and Insink, each with a Topup version. Candle buyers are looked after too, with the Waxed Perfume Candle joined by the Snippy Wick Trimmer and Snuffy Wick Snuffer, and Home Perfume covers the home fragrance side.

Ashley & Co FAQ

Is Wally an authorised Ashley & Co stockist in New Zealand?
Yes. Our Ashley & Co stock comes through the brand's official distribution, ordered each season.

Can I see and smell the Ashley & Co range in person?
Yes, the range is in our store on Hurstmere Road, Takapuna. Open seven days.

Does Wally stock Ashley & Co lip balm?
Yes, both Tint Me and Lip Punch. Tint Me is the most bought Ashley & Co product at Wally.

What is Ashley & Co known for?
Ashley & Co is a New Zealand scent company founded in Auckland by Jackie Ashley, growing from a garage experiment into a modern fragrance house. It now has eight signature scents across more than 50 products, and its range is even used onboard Air New Zealand Business and Premium Economy cabins.

Which Ashley & Co scent should I try first?
Tui & Kahili is one of the first scents developed at Ashley & Co over 15 years ago, and its signature yellow packaging was inspired by the native tui feeding on kahili blossoms.

What makes Ashley & Co different?
Products are pH balanced, soap free and not tested on animals. The Topup refill system lets you refill and reuse your bottles rather than replacing them.

Do you ship Ashley & Co within NZ?
Yes, free over $80, and we ship to 30+ countries too.