Summi Summi has gone from a small Australian basics label to one of the most distinctive names in Australian fashion, and it is still genuinely hard to buy in New Zealand. Summi's own stockist page lists just four NZ retailers, and Wally in Takapuna is one of them. Here is what you need to know.
The Summi Summi story
Summi Summi was founded in 2019 by Ashleigh Vallis, who relocated from Sydney to Australia's east coast and saw a gap for fashionable everyday wear. The brand started with everyday basics in punchy block colours and has evolved into a label known for statement prints and inventive cuts, released as highly anticipated monthly capsules. Every collection arrives with its own story, campaign imagery and a sense of humour that most labels would not risk.
What makes it special
Summi sits in a sweet spot: pieces with real design personality that still work hard in an everyday wardrobe. A Summi graphic tee or printed midi skirt does the same job as a plain one, it just does it with more charm. Because the brand works in monthly capsules, ranges move fast and restocks are rare. If a print speaks to you, hesitating is usually how you miss it.
The range at Wally
We carry one of the deeper Summi selections in the country: dresses from the A-line minis through to the Chloe and Emma maxis, the graphic tees (Aloha, Oui Oui, Double Dolphin), skirts from bias-cut slips to wrap maxis, shirting, wide leg pants, shorts and jackets, including the denim and vegan suede pieces. Stock changes with every capsule, so the collection page is the best snapshot of what is in right now.
Where to buy Summi Summi in New Zealand
Wally is an authorised Summi Summi stockist. With only four NZ stockists, your options are limited, and Wally is the Auckland one. Shop online at Wally with free NZ delivery on orders over $80, or come into the store at 53 Hurstmere Road, Takapuna to see the prints in person, which is honestly how they are best appreciated. Full-price purchases can be returned within 30 days in original condition.
More women's labels we love at Wally: Luna Lane, Lioness and Maison Essentiele. Pair them with Arms of Eve jewellery.