Afends

Born in Byron Bay in 2006, Afends started as a screen-printing operation making merch for local punk and hardcore bands before evolving into one of Australia's most progressive streetwear labels. Guided by the philosophy "Create NOT Destroy," the brand is a leader in organic hemp fashion, weaving sustainability into everything from graphic tees and relaxed denim to hemp dresses and laid-back staples for men and women. Every collection draws on the creative energy of coastal Australia while pushing toward a lighter environmental footprint. At Wally, we stock a wide range of Afends clothing and accessories for both men and women. Shop Afends in New Zealand at our Takapuna store or online at wally.co.nz with free delivery on orders over $80.

Want the full story on Afends and hemp? Read our Afends hemp clothing guide.

The Afends range at Wally

Afends is one of the few brands we carry across both mens and womens. On the mens side the Genesis Boxy Hoodie and Genesis Heavyweight Boxy T-Shirt sit at the top of our sellers, backed by the Vinyl Hoodie and a deep wall of shorts like the Kettle-Ish Performance Shorts and the Dopamine Swim Shorts. For womens, the Jesse Mini Dress leads, with the Sea Siren tee and the Slay Oversized T-Shirt close behind. The single biggest seller by units is actually the Flame Socks.

Afends FAQ

Is Wally an authorised Afends stockist in New Zealand?
Yes. Our Afends stock comes through the brand's official distribution, ordered each season.

Can I try Afends on before I buy?
Yes, the Afends range is in our store on Hurstmere Road, Takapuna. Open seven days.

Does Wally stock Afends dresses?
Yes. The Jesse Mini Dress has been the most popular, and the Elodie and the Gerry are in stock now.

What is Afends known for?
Afends was born in Byron Bay in 2006, founded by Deco and Jono off the back of a screen printing business that printed merch for local punk and hardcore bands.

What is the classic Afends piece to start with?
The screen-printed graphic tee. It traces straight back to the brand's band-merch origins and is now made in its hemp fabrications.

What makes Afends different?
Hemp. Afends describes itself as a pioneer of hemp in fashion and heroes the fibre as an alternative to cotton, saying no tree or plant species on Earth has the commercial, economic and environmental potential of hemp.

Do you ship Afends within NZ?
Yes, free over $80, and we ship to 30+ countries too.

Shop Afends alongside the rest of the range: Mens Shorts, Mens T-Shirts, Womens Tops, Womens Dresses and Womens T-Shirts.