The Virtue
Brooke Lean transforms memories into scent, crafting evocative New Zealand fragrances for wanderers who wear stories.
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Narcosis Incense 12 Sticks - Narcosis -
Back Beach Incense 12 Sticks - Back Beach -
Holy Smoke Incense 12 Sticks - Holy Smoke -
Holy Smoke Boxed Incense 60 Sticks - Holy Smoke -
Matches - Black -
Narcosis Parfum 50ml - Narcosis -
Narcosis Parfum 15ml - Narcosis -
Smoke Grey Incense Holder - Grey -
1987 Incense 12 Sticks - 1987 -
Iris Incense 12 Sticks - Iris -
Castro Boxed Incense 60 Sticks - Castro -
Iris Parfum 50ml - Iris -
1987 Parfum 50ml - 1987 -
Castro Parfum 50ml - Castro -
Castro Parfum 15ml - Castro -
Narcosis Boxed Incense 60 Sticks -
Castro Incense 12 Sticks - Castro -
Holy Smoke Parfum 50ml - Holy Smoke -
Iris Parfum 15ml - Iris
The Virtue is a New Zealand fragrance house founded in 2016 by photographer and scent designer Brooke Lean in New Plymouth. Each fragrance begins as an image, a still frame of memory or desire, then is translated note by note into scent. Created for wanderers, adventurers and pleasure seekers, the collection features evocative compositions like Holy Smoke, Castro and Seakeeper, all designed in New Plymouth and made in New Zealand. Every formula is cruelty-free, vegan and IFRA-compliant. At Wally, we stock The Virtue fragrances for those who believe scent is as personal as the stories we carry. Shop The Virtue NZ in store at our Takapuna boutique or online with free delivery on orders over $80.