Abrand

Abrand Jeans is an Australian denim label built on three principles: fit, finish and fabric. Launched in Melbourne in 2013, the brand has become one of Australia's fastest-growing denim names by focusing on premium washes, flattering cuts and everyday versatility. From high-rise straight legs and relaxed wide-leg styles to denim shorts and jackets, Abrand delivers wardrobe staples that feel as good as they look. The brand is also committed to sustainability, using environmentally conscious materials and ethical manufacturing. At Wally, we carry a curated selection of Abrand jeans and denim pieces for women. Shop Abrand Jeans in New Zealand at our Takapuna store or online at wally.co.nz with free delivery on orders over $80.

The Abrand range at Wally

The 95 Tara Barrel jean is our Abrand best seller by a clear margin. Behind it sit the 99 Mid Baggy Gigi and the 99 Heidi Low Baggy, so if you are after a baggy or barrel fit this is the rack to check. The 99 Cara and 99 Bella denim skirts have both sold in numbers too, and the Bella skirt is well stocked right now.

Abrand for men

Abrand is not a womens-only rack here. The A6 Skyler Big Cocoon jean is the top-selling mens style, and the A5 Larry and Lance Baggy Denim Shorts both sell steadily. There are A6 Big Cocoon tops and the Bobby In Motion tee in stock as well.

Abrand FAQ

Is Wally an authorised Abrand stockist in New Zealand?
Yes. Our Abrand stock comes through the brand's official distribution, ordered each season.

Can I try Abrand jeans on before I buy?
Yes, the range is in our store on Hurstmere Road, Takapuna. Open seven days.

Do you stock Abrand barrel jeans?
Yes. The 95 Tara Barrel is the best-selling Abrand style at Wally, in a womens fit, and it is in stock in store and online.

What do the numbers on Abrand jeans mean?
They are rise heights. 94 is high rise, 95 is mid rise, 99 is low rise and 00 is super low rise. The 95 is the mid-rise baggy family that sits on the hip, while the 99 sits low on the hips as the low-rise wide fit.

What is Abrand known for?
Abrand is an Australian denim label that pitches itself as a no-frills brand of the people, summed up in its line Wear it your way.

What makes Abrand different?
Everything is built around the brand's three laws of Fit, Finish and Fabric, which its triangular logo stands for, backed by a promise of quality denim that will last the distance in premium fabrics and authentic washes.

Do you ship Abrand within NZ?
Yes, free over $80, and we ship to 30+ countries too.