Former Merchandise, also known simply as Former, is a rider-owned surf, skate, and streetwear label founded by professional surfers Dane Reynolds and Craig Anderson, along with skateboarder Austyn Gillette. Born from a desire to create without compromise, Former operates outside the constraints of big corporate surf and skate brands, producing apparel and accessories that reflect the founders’ raw, independent vision.

The brand’s collections blend functional design with a stripped-back aesthetic, offering pieces such as graphic tees, hoodies, crewnecks, overshirts, outerwear, pants, caps, and beanies. Each garment is made with attention to quality and fit, designed to move seamlessly between the street, the beach, and everyday life.

Former’s creative direction draws heavily on art, photography, music, and the founders’ travels, resulting in limited-run drops and collaborations that feel personal and collectible. It’s a label built for those who value authenticity, creative freedom, and style with substance.