If you've spent any time around skate culture in the last decade, you've probably seen Butter Goods without realising it. This Australian brand has quietly built one of the most respected names in skateboarding fashion, and the clothes work just as well off the board as they do on it.
What Is Butter Goods?
Butter Goods came out of Perth's skate scene with a simple approach: make clothes that skaters actually want to wear, with a quality level that outlasts the trends. The brand has deep roots in skate video culture, and that visual language runs through everything they produce.
Where some skate brands lean heavily into loud graphics and oversized logos, Butter Goods takes a more considered approach. The design sensibility pulls from 90s references without being stuck there. Think clean lines, relaxed proportions, and colour palettes that feel thought through rather than thrown together.
The brand has earned credibility the old-fashioned way. The team skates. The videos are real. The community grew organically, first in Perth, then across Australia, and now internationally. That authenticity is hard to fake and easy to spot.
The Butter Goods Aesthetic
Butter Goods sits at the intersection of skate culture and everyday streetwear, and the aesthetic reflects both worlds.
Relaxed fits are a constant across the range. Nothing is skin-tight or overly structured. The silhouettes are easy and comfortable, designed for movement and for looking good without effort.
90s influence shows up in the proportions, the colour choices, and the graphic style. If you grew up watching skate videos in the late 90s and early 2000s, this will feel familiar in the best way.
Understated branding. Butter Goods doesn't plaster logos across everything. The branding is present but restrained, which means the pieces work easily alongside other brands in your wardrobe. You can mix a Butter Goods piece into an outfit without it competing with everything else you're wearing.
Key Pieces from Butter Goods
The range covers more ground than the "skate brand" label might suggest. Here are the standout categories.
Equipment shorts are one of the brand's signature pieces. These cargo-style shorts have a relaxed fit and practical pocket detailing that nods to workwear. They're a summer staple. The equipment shorts work because they balance function with fashion. The pockets are genuinely useful without looking overly tactical, and the fit sits at that sweet spot where they work with a simple tee, trainers, or even boots depending on the season. Most come in earthy colourways that feel timeless rather than trend-driven, which is why these pieces become wardrobe staples for anyone who owns a pair.
Pleated shorts offer something a little more refined. The pleated front gives a cleaner look that works beyond the skate park and into more casual settings. The pleats create a sense of occasion without requiring you to wear traditional dress shorts. Pair these with a Butter Goods tee and clean sneakers for an outfit that reads as thoughtfully put together. The pleated option is perfect if you want to look intentional but aren't interested in formal dressing.
Board shorts round out the shorts offering for beach days and warmer weather. These aren't thrown in as an afterthought. The board shorts maintain the Butter Goods aesthetic and quality, which means they work just as well at a beach cafe as in the water.
Tees and graphic tops carry the brand's visual identity. The prints reference skate culture, art, and a bit of humour, and the cotton quality holds up well over time. The graphic placement tends toward considered rather than obvious, which is part of what makes these tees feel special. You'll notice details like how a print wraps around the sleeve or how a pocket is positioned in a way that interacts with the design. The fabric weight is consistent across the range, which means mixing multiple Butter Goods tees in your wardrobe feels cohesive.
Anorak jackets and outerwear pieces are standouts for the cooler months. Lightweight, functional, and carrying the relaxed Butter Goods proportions. The anorak style is particularly versatile, sitting somewhere between casual and semi-formal depending on what you layer underneath. These jackets pack down easily, which is useful for the changeable New Zealand weather.
Accessories including backpacks and record crates show the brand's lifestyle range extending beyond just apparel. The backpacks maintain the design language of the rest of the collection, which means they actually work visually with your outfits rather than being purely practical afterthoughts. The record crate reference is classic Butter, nodding to the deep connection between skate culture and music.
Butter Goods at Wally
We carry the full Butter Goods collection at Wally, and the range sits well alongside other brands in our mens lineup. If you're into streetwear, you'll find that Butter Goods pairs naturally with pieces from thisisneverthat, Checks Downtown, and Gramicci. There's a natural alignment between brands that share an appreciation for functional design and relaxed proportions.
Whether you're looking for a pair of shorts for summer, a new graphic tee to add to the rotation, or an outerwear piece with some personality, the Butter Goods range has options at various price points. The consistency of the brand's approach means that mixing multiple pieces together always works. A Butter Goods tee, shorts, and anorak form a complete outfit without needing to reference another brand for inspiration.
The brand also works well for those who come to streetwear from a skate background and those who simply appreciate well-designed casual clothing. Butter Goods has transcended its niche origins to become a genuine staple in contemporary menswear.
Butter Goods for Everyone
What makes Butter Goods interesting is that you don't need to be part of skate culture to appreciate the brand. If you care about quality, thoughtful design, and fashion that doesn't try too hard, Butter Goods works for you. The brand has successfully transcended its subcultural origins to become a legitimate contemporary menswear label. The skate heritage is part of the DNA, but it's not required knowledge to wear the brand.
The aesthetic has influenced broader fashion trends, which speaks to how deeply thoughtful the design language is. When a brand that started serving a specific community ends up influencing mainstream contemporary menswear, it's because the fundamentals are strong.
Where to Buy Butter Goods in New Zealand
You can shop Butter Goods at Wally, both in store at 53 Hurstmere Rd, Takapuna, Auckland, and online at wally.co.nz. Free delivery on all NZ orders over $80.
Wally is one of the few places in New Zealand where you can browse the full Butter Goods range in person. If you're in Takapuna, come in and check out the latest drops. Our team can help you navigate the range and find pieces that work with your personal style and lifestyle.