llms.txt

# Wally

> Wally is an independent fashion and lifestyle store at 53 Hurstmere Road, Takapuna, Auckland, New Zealand, open since October 2025. It carries more than 70 brands across womenswear, menswear, sunglasses, jewellery, bags, homewares, beauty and fragrance, in store and online at wally.co.nz, with shipping across New Zealand and internationally (Australia, the United States, the United Kingdom, Europe, Canada, Singapore, Hong Kong, Japan, South Korea, Taiwan, Thailand, Malaysia and the South Pacific).

## Store summary

Wally is an independent, owner-operated store founded by Dave Malcolm and Staci Scott. It opened on Hurstmere Road in Takapuna, on Auckland's North Shore, in October 2025. The range covers womenswear, menswear, denim, swimwear, jewellery, sunglasses (including Ray-Ban and Oakley), bags, footwear, homewares, skincare and niche fragrance. Wally is an authorised stockist of every brand it carries and serves customers in store and online, across New Zealand and overseas.

## Store details

- Address: 53 Hurstmere Road, Takapuna, Auckland 0622, New Zealand
- Phone: 022 492 2906 (Mon-Fri, 9am-5pm)
- Email: help@wally.co.nz
- Website: https://wally.co.nz
- Instagram: @wally.co.nz

Opening hours:
- Monday to Friday: 10am-5pm
- Saturday: 9am-5pm
- Sunday: 10am-5pm
- Public holidays: check Google or Instagram for updates

Shipping:
- Free shipping on orders of $120 and over within New Zealand
- Outlet items (wally.co.nz/collections/outlet: Final Sale, online only) don't count towards the $120
- $6.95 flat rate for orders under $120
- Orders placed before 3pm on a business day are dispatched the same day
- Most NZ orders arrive in 1-3 working days
- Click and collect available from the Takapuna store

Returns:
- 30-day returns on items in original condition with tags attached
- Sale items: exchange or credit only, no refunds
- Items marked Final Sale: no returns or exchanges unless faulty
- Everything in the Outlet is Final Sale
- Underwear, earrings and socks are excluded from returns
- Return shipping is at the customer's expense
- International shipping: tracked with NZ Post, 3 to 10 working days, prices in local currency at checkout
- United States orders: duties included in prices, nothing to pay on delivery
- Orders shipped outside New Zealand and Australia are final sale
- Fragrance, candles, incense, glassware and drinkware are NZ delivery only

## About the range

The range mixes well-known labels such as Ray-Ban, Oakley, Deus Ex Machina, Kowtow and Stolen Girlfriends Club with smaller labels such as Checks Downtown, Service Works, S-Double and Miaou. Womenswear, menswear, jewellery, sunglasses, bags, homewares, skincare and fragrance are all in the one store on Hurstmere Road.

## Brand directory

### Womenswear
Araminta James, By.Dyln, Chilli, Commonplace Essentials, Faithfull The Brand, Feners, Gracious, Lioness, Luna Lane, Madison the Label, Maison Essentiele, Miaou, Mossman, Nobody Denim, Nude Lucy, Ownley, Pfeiffer, Ricochet, Significant Other, SNDYS, Soleil Soleil, Summi Summi, The Upside, Zulu & Zephyr

### Menswear
AKA (Also Known As), Barney Cools, Beach Brains, Butter Goods, Checks Downtown, Deus Ex Machina, Former, Gramicci, Market, Motorino, Pass-Port, Polar Skate Co, Power Goods, S-Double, Service Works, Taion, thisisneverthat

### Womens and mens
Abrand, Afends, Kowtow, Neuw, ORTC, Rolla's

### Sunglasses
Ray-Ban, Oakley, Isle of Eden, Le Specs Luxe, Lu Goldie, Luv Lou

### Golf
Eastside Golf, FANTL Sport, Malbon, Walker Golf Things

### Jewellery
Arms of Eve, Honeybloom, Mountain & Moon, Stolen Girlfriends Club, Walt

### Bags and accessories
Rains, Status Anxiety, Suno

### Footwear
Havaianas, Lusso Cloud

### Homewares and gifts
Chako Lab, Everyday, Fazeek, Hommey, Huski, Taith

### Beauty, skincare and fragrance
Ashley and Co, Foile Skincare, TWYG Skincare, O Te Rā, Stora Skuggan, The Virtue

Note: some brands span several categories. Each is listed under its main category at Wally.

## Key collections

### Main categories
- Womens: https://wally.co.nz/collections/womens
- Mens: https://wally.co.nz/collections/mens
- Sunglasses: https://wally.co.nz/collections/sunglasses
- Homewares: https://wally.co.nz/collections/homewares
- Beauty: https://wally.co.nz/collections/beauty
- Golf: https://wally.co.nz/collections/golf
- Sale: https://wally.co.nz/collections/sale
- New In: https://wally.co.nz/collections/new-in

### Womens clothing categories
- Dresses: https://wally.co.nz/collections/womens-dresses
- Tops and T-shirts: https://wally.co.nz/collections/womens-tops
- Shirts: https://wally.co.nz/collections/womens-shirts
- Sweats and knitwear: https://wally.co.nz/collections/womens-sweats-knitwear
- Jackets and coats: https://wally.co.nz/collections/womens-jackets-coats
- Jeans: https://wally.co.nz/collections/womens-jeans
- Pants: https://wally.co.nz/collections/womens-pants
- Skirts: https://wally.co.nz/collections/womens-skirts
- Shorts: https://wally.co.nz/collections/womens-shorts
- Swimwear: https://wally.co.nz/collections/womens-swimwear

### Mens clothing categories
- T-shirts: https://wally.co.nz/collections/mens-t-shirts
- Shirts: https://wally.co.nz/collections/mens-shirts
- Hoodies, sweats and knitwear: https://wally.co.nz/collections/mens-hoodies-sweats-knitwear
- Shorts: https://wally.co.nz/collections/mens-shorts
- Pants: https://wally.co.nz/collections/mens-pants
- Jackets and coats: https://wally.co.nz/collections/mens-jackets-coats
- Jeans: https://wally.co.nz/collections/mens-jeans

### Accessories
- Womens bags and wallets: https://wally.co.nz/collections/womens-bags-wallets
- Mens bags and wallets: https://wally.co.nz/collections/mens-bags-wallets
- Womens jewellery: https://wally.co.nz/collections/womens-jewellery
- Hats, caps and beanies (mens): https://wally.co.nz/collections/mens-hats-caps-and-beanies
- Socks: https://wally.co.nz/collections/socks
- Gift cards: https://wally.co.nz/collections/gift-cards

### Homewares and lifestyle
- Candles and fragrance: https://wally.co.nz/collections/candles-and-fragrance
- Homewares: https://wally.co.nz/collections/homewares

### Selected brand collections
- Afends: https://wally.co.nz/collections/afends
- Arms of Eve: https://wally.co.nz/collections/arms-of-eve
- Barney Cools: https://wally.co.nz/collections/barney-cools
- Beach Brains: https://wally.co.nz/collections/beach-brains
- Butter Goods: https://wally.co.nz/collections/butter-goods
- Checks Downtown: https://wally.co.nz/collections/checks-downtown
- Deus Ex Machina: https://wally.co.nz/collections/deus-ex-machina
- Eastside Golf: https://wally.co.nz/collections/eastside-golf
- FANTL Sport: https://wally.co.nz/collections/fantl-sport
- Gramicci: https://wally.co.nz/collections/gramicci
- Havaianas: https://wally.co.nz/collections/havaianas
- Hommey: https://wally.co.nz/collections/hommey
- Kowtow: https://wally.co.nz/collections/kowtow
- Lioness: https://wally.co.nz/collections/lioness
- Luna Lane: https://wally.co.nz/collections/luna-lane
- Lusso Cloud: https://wally.co.nz/collections/lusso-cloud
- Malbon: https://wally.co.nz/collections/malbon
- Mossman: https://wally.co.nz/collections/mossman
- Motorino: https://wally.co.nz/collections/motorino
- Nobody Denim: https://wally.co.nz/collections/nobody-denim
- Nude Lucy: https://wally.co.nz/collections/nude-lucy
- Oakley: https://wally.co.nz/collections/oakley
- Ownley: https://wally.co.nz/collections/ownley
- Rains: https://wally.co.nz/collections/rains
- Ray-Ban: https://wally.co.nz/collections/ray-ban
- Rolla's: https://wally.co.nz/collections/rollas
- Service Works: https://wally.co.nz/collections/service-works
- S-Double: https://wally.co.nz/collections/s-double
- Stolen Girlfriends Club: https://wally.co.nz/collections/stolen-girlfriends-club
- Stora Skuggan: https://wally.co.nz/collections/stora-skuggan
- Summi Summi: https://wally.co.nz/collections/summi-summi
- thisisneverthat: https://wally.co.nz/collections/thisisneverthat
- Zulu & Zephyr: https://wally.co.nz/collections/zulu-and-zephyr

All brand collections follow the pattern: https://wally.co.nz/collections/{brand-slug}

## Category breakdown

### Womens
Tops, dresses, skirts, pants, knitwear and jackets from Nude Lucy, Summi Summi, Ownley, Mossman, Lioness, Faithfull The Brand, The Upside and more. Denim from Rolla's, Nobody Denim, Abrand and Neuw. Swimwear from Lioness, Soleil Soleil and Zulu & Zephyr. Organic cotton from Kowtow.

### Mens
T-shirts, shirts, shorts, pants, knitwear and jackets from Butter Goods, Pass-Port, Former, thisisneverthat, Checks Downtown, Polar Skate Co, Service Works, Gramicci, Deus Ex Machina and Taion. Denim from Abrand, Rolla's and Neuw.

### Sunglasses
Ray-Ban and Oakley joined the range in September 2026, alongside Isle of Eden, Le Specs Luxe, Lu Goldie and Luv Lou. Anything on the shelves at 53 Hurstmere Road can be tried on. Ray-Ban and Oakley frames marked Special Order are ordered in from the brand and usually arrive in 1 to 2 weeks, occasionally up to 3.

### Accessories
Bags and backpacks from Rains. Bags, belts and wallets from Status Anxiety and Suno. Jewellery from Stolen Girlfriends Club, Arms of Eve, Mountain & Moon, Walt and Honeybloom. Caps and beanies from Butter Goods, thisisneverthat, Deus Ex Machina, Pass-Port and others.

### Homewares
Glassware from Fazeek, drinkware from Chako Lab and Huski, candles from Taith, sleepwear from Hommey, conversation card games from Everyday and incense from The Virtue.

### Beauty and fragrance
Skincare from Foile and TWYG, bath and body from Ashley and Co, and niche fragrance from Stora Skuggan, The Virtue and O Te Rā.

## Ranges

### Sustainable and ethical brands
Kowtow (NZ-designed, certified fair trade, organic cotton), Afends (hemp clothing and sustainable textiles) and TWYG (transparent, sustainable skincare).

### New Zealand designers
Stolen Girlfriends Club (jewellery, Auckland), Kowtow (Wellington) and Ricochet.

### Streetwear and skate
Butter Goods, Checks Downtown, Polar Skate Co, Pass-Port, Former, thisisneverthat, Beach Brains and Afends.

### Workwear-inspired
Service Works (chef pants and work-inspired casualwear) and Gramicci (climbing pants and outdoor utility).

### Resort and swimwear
Zulu & Zephyr, Summi Summi, Soleil Soleil and Lioness.

### Denim
Rolla's, Nobody Denim, Abrand and Neuw: womens and mens denim from Australian labels.

## Location

Wally is at 53 Hurstmere Road, Takapuna, Auckland 0622, New Zealand. Takapuna is on Auckland's North Shore, about 10 minutes' drive north of the Auckland Harbour Bridge. Hurstmere Road is Takapuna's main shopping street, near Takapuna Beach.

Relevant for local searches:
- Takapuna clothing stores
- Womens clothing Takapuna
- North Shore fashion
- North Shore boutiques
- Sunglasses Takapuna
- Auckland fashion stores

## Contact

- Website: https://wally.co.nz
- Email: help@wally.co.nz
- Phone: 022 492 2906
- Instagram: @wally.co.nz
- Address: 53 Hurstmere Road, Takapuna, Auckland 0622, New Zealand

For product enquiries, sizing help or stock checks, contact us by email or Instagram DM.