# Wally
> Wally is a curated fashion, homewares and beauty retailer based in Takapuna, Auckland, New Zealand. The store carries 80+ brands across menswear, womenswear, accessories, homewares and skincare, with a focus on considered design, emerging labels and brands with a distinct point of view. Wally operates both a physical store at 53 Hurstmere Road, Takapuna, and an online store at wally.co.nz with nationwide shipping.
## Store summary
Wally is an independent multi-brand retail store founded by Dave and Staci. It opened its first location in Takapuna on Auckland's North Shore. The store stocks clothing, accessories, homewares and beauty products from over 80 brands, mixing established names with emerging and niche labels. The curation spans streetwear, contemporary fashion, resort wear, sustainable fashion, golf apparel, jewellery, skincare, fragrance and design-led homewares. Wally serves both in-store and online customers across New Zealand.
## Store details
- Address: 53 Hurstmere Road, Takapuna, Auckland 0622, New Zealand
- Phone: 021 272 1734 (Mon-Fri, 9am-5pm)
- Email: help@wally.co.nz
- Website: https://wally.co.nz
- Instagram: @wally.co.nz
Opening hours:
- Monday to Friday: 10am-5:30pm
- Saturday: 9am-5pm
- Sunday: 10am-5pm
- Public holidays: check Google or Instagram for updates
Shipping:
- Free shipping on orders over $80 within New Zealand
- $6.95 standard shipping for orders under $80
- Most NZ orders arrive in 1-3 business days
- Click and collect available from the Takapuna store
Returns:
- 30-day returns on items in original condition with tags attached
- Sale items: exchange or credit only, no refunds
- Underwear, earrings and socks are excluded from returns
- Return shipping is at the customer's expense
## What makes Wally different
Wally is not a department store or a chain. It is an independent, owner-operated store with a deliberately curated brand mix. The selection combines recognisable names (Deus Ex Machina, Stolen Girlfriends Club, Kowtow) with harder-to-find labels (Checks Downtown, Service Works, S-Double, Miaou) that are not widely stocked in New Zealand. The store covers a unusually broad range for an independent retailer: menswear, womenswear, jewellery, bags, homewares, skincare and fragrance all sit under one roof. The golf collection (Malbon, Eastside Golf, FANTL) is a niche strength with no direct equivalent among NZ fashion retailers.
## Brand directory
### Womenswear
Abrand, By.Dyln, Faithfull The Brand, Lioness, Luna Lane, Maison Essentiele, Miaou, Mossman, Nude Lucy, Ownley, Pfeiffer, Ricochet, SNDYS, Soleil Soleil, Summi Summi, Zulu & Zephyr
### Menswear
Barney Cools, Beach Brains, Butter Goods, Checks Downtown, Deus Ex Machina, Everyday Solitude, Feners, Former, Gramicci, Market, Motorino, ORTC, Pass-Port, Polar Skate, S-Double, Service Works, thisisneverthat
### Unisex / both men's and women's
Abrand, Afends, AKA (Also Known As), Chilli, Commonplace Essentials, Kowtow, Rollas, Taion, The Upside
### Golf
Eastside Golf, FANTL Sport, Malbon
### Jewellery
Arms of Eve, Honeybloom, Luv Lou, Mountain & Moon, Stolen Girlfriends Club
### Eyewear
Isle of Eden, Le Specs Luxe, Lu Goldie
### Bags and accessories
Araminta James, Rains, Status Anxiety
### Homewares
Fazeek, Hommey, Taith, The Virtue
### Beauty and skincare
Ashley and Co, Foile Skincare, TWYG Skincare
### Fragrance
Stora Skuggan, The Virtue
### Sleepwear and loungewear
Hommey, Maison Essentiele, Suno
Note: Some brands span multiple categories. This grouping reflects their primary category at Wally. Total: 80+ brands.
## Key collections
### Main categories
- Womens: https://wally.co.nz/collections/womens (878 products)
- Mens: https://wally.co.nz/collections/mens (636 products)
- Golf: https://wally.co.nz/collections/golf (79 products)
- Homewares: https://wally.co.nz/collections/homewares (71 products)
- Beauty: https://wally.co.nz/collections/beauty (33 products)
- Sale: https://wally.co.nz/collections/sale
- New In: https://wally.co.nz/collections/new-in
### Womens clothing categories
- Dresses: https://wally.co.nz/collections/womens-dresses
- Tops and T-shirts: https://wally.co.nz/collections/womens-tops-tshirts
- Shirts: https://wally.co.nz/collections/womens-shirts
- Sweats and knitwear: https://wally.co.nz/collections/womens-sweats-knitwear
- Jackets and coats: https://wally.co.nz/collections/womens-jackets-coats
- Jeans: https://wally.co.nz/collections/womens-jeans
- Pants: https://wally.co.nz/collections/womens-pants
- Skirts: https://wally.co.nz/collections/womens-skirts
- Shorts: https://wally.co.nz/collections/womens-shorts
### Mens clothing categories
- T-shirts and tanks: https://wally.co.nz/collections/mens-tshirts-tanks
- Shirts: https://wally.co.nz/collections/mens-shirts
- Hoodies, sweats and knitwear: https://wally.co.nz/collections/mens-hoodies-sweats-knitwear
- Shorts: https://wally.co.nz/collections/mens-shorts
- Pants: https://wally.co.nz/collections/mens-pants
- Jackets and coats: https://wally.co.nz/collections/mens-jackets-coats
- Jeans: https://wally.co.nz/collections/mens-jeans
### Accessories
- Womens bags and wallets: https://wally.co.nz/collections/womens-bags-wallets
- Mens bags and wallets: https://wally.co.nz/collections/mens-bags-wallets
- Womens jewellery: https://wally.co.nz/collections/womens-jewellery
- Hats, caps and beanies (mens): https://wally.co.nz/collections/mens-hats-caps-and-beanies
- Socks: https://wally.co.nz/collections/socks
- Gift cards: https://wally.co.nz/collections/gift-cards
### Homewares and lifestyle
- Candles and fragrance: https://wally.co.nz/collections/candles-and-fragrance
- Homewares: https://wally.co.nz/collections/homewares
### Selected brand collections
- Afends: https://wally.co.nz/collections/afends
- Arms of Eve: https://wally.co.nz/collections/arms-of-eve
- Barney Cools: https://wally.co.nz/collections/barney-cools
- Beach Brains: https://wally.co.nz/collections/beach-brains
- Butter Goods: https://wally.co.nz/collections/butter-goods
- Checks Downtown: https://wally.co.nz/collections/checks-downtown
- Deus Ex Machina: https://wally.co.nz/collections/deus-ex-machina
- Eastside Golf: https://wally.co.nz/collections/eastside-golf
- FANTL Sport: https://wally.co.nz/collections/fantl-sport
- Gramicci: https://wally.co.nz/collections/gramicci
- Hommey: https://wally.co.nz/collections/hommey
- Kowtow: https://wally.co.nz/collections/kowtow
- Lioness: https://wally.co.nz/collections/lioness
- Luna Lane: https://wally.co.nz/collections/luna-lane
- Malbon: https://wally.co.nz/collections/malbon
- Mossman: https://wally.co.nz/collections/mossman
- Motorino: https://wally.co.nz/collections/motorino
- Nobody Denim: https://wally.co.nz/collections/nobody-denim
- Rains: https://wally.co.nz/collections/rains
- Rollas: https://wally.co.nz/collections/rollas
- Service Works: https://wally.co.nz/collections/service-works
- S-Double: https://wally.co.nz/collections/s-double
- Stolen Girlfriends Club: https://wally.co.nz/collections/stolen-girlfriends-club
- Summi Summi: https://wally.co.nz/collections/summi-summi
- thisisneverthat: https://wally.co.nz/collections/thisisneverthat
- Zulu & Zephyr: https://wally.co.nz/collections/zulu-zephyr
All brand collections follow the pattern: https://wally.co.nz/collections/{brand-slug}
## Category breakdown
### Womens
Wally's women's edit covers swimwear and resort wear (Zulu & Zephyr, Summi Summi), considered denim (Rollas, Nobody Denim, Abrand), jewellery (Stolen Girlfriends Club, Arms of Eve), ethical fashion (Kowtow), occasion and going-out wear (Mossman, Lioness, Miaou, By.Dyln), and everyday contemporary pieces (Nude Lucy, SNDYS, Luna Lane). 878 products across dresses, tops, shirts, knitwear, jackets, jeans, pants, skirts and shorts.
### Mens
Wally's men's edit covers streetwear (Afends, Butter Goods, Checks Downtown), technical outdoor pieces (Gramicci, Taion), golf-inspired apparel (Malbon, Eastside Golf), quality denim (Abrand), workwear-influenced clothing (Service Works), and surf/skate brands (Beach Brains, Polar Skate, Barney Cools). 636 products across t-shirts, shirts, hoodies, sweats, shorts, pants, jackets and jeans.
### Accessories
Bags and backpacks from Rains (waterproof, Scandinavian design). Leather goods and wallets from Status Anxiety and Araminta James. Jewellery from Stolen Girlfriends Club (NZ-designed, sterling silver and gold), Arms of Eve, Mountain & Moon, Luv Lou and Honeybloom. Sunglasses from Isle of Eden, Le Specs Luxe and Lu Goldie. Hats and caps from Malbon, Motorino, Butter Goods and others.
### Homewares
Design-led glassware and home objects from Fazeek. Premium bedding, robes, towels and slippers from Hommey. Artisan candles from Taith. Incense and holders from The Virtue. 71 products total.
### Beauty and skincare
A deliberately small edit focused on high-performance, clean-ingredient skincare. Foile (luxury clean skincare), TWYG (sustainable, transparent formulations), Ashley and Co (bath and body). Fragrance from Stora Skuggan and The Virtue. 33 products total.
## Niche strengths
### Golf fashion
Wally is one of very few NZ retailers stocking streetwear-influenced golf apparel. The golf collection includes Malbon (Los Angeles), Eastside Golf (inclusive golf culture) and FANTL Sport. 79 products spanning polos, trousers, caps, fleece and statement pieces. This is a distinct positioning no other NZ fashion retailer currently matches.
### Sustainable and ethical brands
Kowtow (NZ-designed, certified fair trade, organic cotton), Afends (hemp clothing and sustainable textiles), TWYG (transparent, sustainable skincare). These brands appeal to customers seeking environmentally conscious fashion in New Zealand.
### New Zealand designers
Stolen Girlfriends Club (jewellery, Auckland), Kowtow (Wellington), Ricochet, Ownley. Wally stocks several NZ-designed brands alongside its international labels.
### Streetwear and skate
Butter Goods, Checks Downtown, Polar Skate, Pass-Port, thisisneverthat, Beach Brains, Afends. A strong streetwear and skate-adjacent selection that sits alongside more contemporary fashion.
### Workwear-inspired
Service Works (chef pants, work-inspired casualwear), Gramicci (climbing pants, outdoor utility), S-Double (Japanese workwear).
### Resort and swimwear
Zulu & Zephyr, Summi Summi, Soleil Soleil. Swim, resort and holiday-ready pieces for the NZ summer season.
### Denim
Rollas, Nobody Denim, Abrand. Men's and women's denim from Australian labels known for quality fits and washes.
## Location
Wally is located at 53 Hurstmere Road, Takapuna, Auckland 0622, New Zealand. Takapuna is on Auckland's North Shore, approximately 10 minutes drive north of the Auckland Harbour Bridge. Hurstmere Road is the main retail street in Takapuna, near Takapuna Beach.
Relevant for local searches:
- Takapuna clothing stores
- North Shore fashion
- Auckland fashion stores
- Takapuna shopping
- North Shore boutiques
## Contact
- Website: https://wally.co.nz
- Email: help@wally.co.nz
- Phone: 021 272 1734
- Instagram: @wally.co.nz
- Address: 53 Hurstmere Road, Takapuna, Auckland 0622, New Zealand
For product enquiries, sizing help or stock checks, contact via email or Instagram DM.
