thisisneverthat

Seoul's most coveted streetwear label brings Korean creative energy and Supreme-level cult status to Takapuna.
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thisisneverthat is a Seoul-based streetwear label founded in 2009 by Nadan Cho, Jonkyu Choi and Inwook Park. Often compared to Supreme for its cult following and graphic-heavy approach, the brand channels global streetwear sensibilities through a uniquely Korean lens. Since its Fashion Week debut in 2018, thisisneverthat has built an international reputation through collaborations with Vans, Reebok and Puma, and earned a high-profile moment when BTS member Jungkook wore the label in their Save Me video. At Wally, we carry thisisneverthat tees, tops and streetwear essentials that bring Seoul's creative energy to New Zealand. Shop thisisneverthat NZ in store at Takapuna or online with free delivery on orders over $80.

The thisisneverthat range at Wally

The T-Logo Tee leads our sales, with the Waffle Rugby Tee and the Hiking Shorts close behind. Tees make up most of the wall, from the T.N.T. Classic HDP styles through to the TNT Peanuts series. The range goes deeper than graphics though. The Pattern Knit Crew and the Washed Denim Shirt have both sold well, and pants run from the Chino Pant up to the Double Pleated Wide Pant.

thisisneverthat FAQ

Is Wally an authorised thisisneverthat stockist in New Zealand?
Yes. Our thisisneverthat stock comes through the brand's official distribution, ordered each season.

Can I try thisisneverthat on in store?
Yes, the range is in our store on Hurstmere Road, Takapuna. Open seven days.

Does Wally stock the TNT Peanuts styles?
Yes. The TNT Peanuts Raglan Tee has been the pick of the series on sales, and the Jumping Tee and Comic Strip Tee are in stock now.

What is thisisneverthat known for?
thisisneverthat is a Seoul streetwear label that came out of the city's underground arts scene. It built its following through K-pop and Korean rap endorsements before making its Seoul Fashion Week runway debut in 2018.

What makes thisisneverthat different?
The brand channels global streetwear through a distinctly Korean lens, pairing normcore staples like plaid and chambray shirts with logo hoodies, parkas and puffer vests.

Do you ship thisisneverthat within NZ?
Yes, free over $80, and we ship to 30+ countries too.