Former

Dane Reynolds ditched corporate surf brands to create something real - refined pieces that actually reflect how surfers and skaters live.
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Former was launched in 2017 by professional surfer Dane Reynolds, alongside Craig Anderson and skateboarder Austyn Gillette. After parting ways with Quiksilver, Reynolds wanted to build something independently, creating clothing that he and his friends actually wanted to wear. The result is a brand rooted in surf and skate culture but free from the cliches of either world. Former's aesthetic sits at the intersection of art, music, and riding, with a refined, understated edge that feels grown up without being boring. The brand is rider-owned and operated, and that authenticity runs through every piece. At Wally we carry Former's full menswear range including tees, shirts, shorts, pants, and outerwear. Shop Former NZ in store at our Takapuna boutique or online with free delivery over $80.