Faithfull The Brand
Resort wear that actually means something - Bali-born pieces with Scandinavian sensibility and proper ethical credentials.
Faithfull The Brand was born in Bali in 2014, founded by Sarah-Jane Abrahams and Helle Them-Enger to create resort wear with an ethical foundation. The label fuses Australian ease with Scandinavian simplicity, delivering retro-inspired prints, feminine silhouettes, and natural fibres that capture the spirit of endless summer. Handmade production, transparency, and craftsmanship sit at the heart of everything they do. Now B Corp certified, Faithfull has helped define the modern resort wear category by proving that sustainability and style belong together. Each collection feels like a postcard from somewhere warm and unhurried. At Wally we carry Faithfull The Brand dresses, tops, and resort pieces for women who want effortless warm-weather dressing with real substance behind the label. Shop Faithfull The Brand NZ in store at our Takapuna boutique or online with free delivery over $80.
The Faithfull The Brand range at Wally
The Marcella Top and the Jensen Pant have been the quickest movers in our Faithfull The Brand range so far, and the Biba Halter Top sits just behind them and is still in stock. Current stock leans towards pants and shirting, with pieces like the Sofia Trouser, the Capri Shirt, the Culip Fisherman Trouser and the Orsa Blazer on the racks.
Faithfull The Brand pants
Pants are the widest part of the range right now. The Jensen leads on sales, and the Sofia, Astrid, Syna and Iria Capri trousers are all in stock alongside it.
Faithfull The Brand FAQ
Is Wally an authorised Faithfull The Brand stockist in New Zealand?
Yes. Our Faithfull The Brand stock comes through the brand's official distribution, ordered each season.
Can I try Faithfull The Brand on before I buy?
Yes, the range is in our store on Hurstmere Road, Takapuna. Open seven days.
Which Faithfull The Brand pieces does Wally stock?
Tops, pants, dresses and jackets make up most of the range.
What is Faithfull The Brand known for?
Faithfull The Brand is a resort and holiday wear label founded in 2014 by Sarah-Jane Abrahams and Helle Them-Enger and based in Bali. It is known for vintage-inspired prints and summer pieces that blend Scandinavian simplicity with the laid-back spirit of Australia and Balinese island life.
Which Faithfull The Brand pieces are the ones to know?
Signature prints and linen fabrications are what the label is built around, so the printed linen dresses and separates are the pieces the brand is best known for.
What makes Faithfull The Brand different?
Each piece is carefully designed and delicately handcrafted in Bali to transition through the seasons and last a lifetime. The brand works in natural fibres and has been B Corp certified since 2021.
Do you ship Faithfull The Brand within NZ?
Yes, free over $80, and we ship to 30+ countries too.